Our management team has extensive multinational experience and a background in leading global FMCG and alcoholic beverage companies.
The team also has a strong track record of integrating acquired companies, reorganising operations and transferring resources and expertise across sites, skills critical for effective integration of future acquisitions.
Find out more about our management team
Our rigorous approach to business processes combines global FMCG best practice with deep local insight in each of our core markets.
We focus on end-to-end business improvement and aim to add value across the entire business spectrum - from procurement, production and business processes through to sales and marketing, portfolio expansion and consumer insight.
This approach encompasses, among other activity, consumer-led brand planning and development; investment in the quality and depth of our sales force; a conscious approach to distribution channel optimisation; investment in facilities and in our employees; and central procurement to attain economies of scale.
We have more than 45 brands across a broad range of spirits products. Many of these brands have market or category-leading positions in the Group's core geographic markets.
Poland: #2 in flavoured vodka and vodka-based liqueurs1
Czech Republic: #1 in spirits, bitters, rum and vodka2
Italy: #1 in vodka-based liqueurs and limoncello3
Five of our brands achieved sales of more than 1 million equivalent 9-litre cases in 2017 (often referred to in the international spirits industry as 'millionaire brands').
View our full brands portfolio
1Nielsen, total Poland, total off-trade, total vodka, flavoured vodka & vodka-based liqueurs MAT volume and value December 2017
2Nielsen, total Czech Republic, total off-trade, total spirits, MAT volume and value December 2017
3IRI retail sales data, total Italy, total modern trade and discounters and C&C, total spirits, MAT value and volume December 2017
Poland and the Czech Republic are the Group's two largest markets. In the Czech Republic, we have the largest market share for spirits and in Poland we are in a strong second position.
These are the second and third largest economies in the Central and Eastern European region respectively and are projected by the Economist Intelligence Unit to have GDP growth over the next five years.
Poland and the Czech Republic also have a tradition of relatively high per capita spirits consumption.
The Central and Eastern European region is characterised by limited sales of international premium spirits brands. Our main competitors in our key markets are typically local operators.
The Group has a broad distribution platform in its core geographic markets, a significant competitive advantage in Central and Eastern European markets where local brands are dominant.
We have local sales and marketing operations in six countries as well as third-party distributors for sales of our products into more than 50 countries worldwide. We have long-standing relationships with all of our top customers and tailor our sales and marketing strategy to the target market.
We also use our established distribution platform to distribute certain third-party brands.
We have a strong track record of developing successful new products.
For example, Saska and Amundsen Expedition, launched in Poland during 2015, together achieved MAT value growth significantly ahead of the market, at +55% year on year versus market MAT value growth at c.2%*.
Our new product development (NPD) programme provides a structured framework that expedites our ability to launch new products and variants of existing products.
*Source: Nielsen total vodka, total Poland, total off trade, MAT January 2018
The Group believes the spirits industry in the Central and Eastern European region and certain other European countries offers significant acquisition-led growth opportunities and that there is limited local or international competition for assets in this region.
The Central and Eastern European countries plus certain neighbouring European countries in which the Group is not active currently had an aggregate spirits market volume of 102.7 million 9 litre equivalent cases* according to IWSR 2016 data.
We may also consider acquisition targets in other locations where we can leverage our current platform.
*Source: IWSR 2016
We believe that our production plant in Poland is one of the largest and fastest bottling plants, and has the fastest single spirit bottling line, in Europe. The Group has production capacity to support significant further volume growth.
All of the Group's production capacity (excluding the capacity of its ethanol production facility in Germany) is located in Central and Eastern Europe, which are low cost compared to Western Europe.