We are conscious that our products should be enjoyed responsibly by those who choose to drink them, and we do not want irresponsible drinking to harm the health of our consumers. We believe that efforts to reduce the misuse of alcohol are most effective if all parties involved (including authorities, individuals and producers) work together.
Czech Republic and Slovakia
Our companies in these markets are founding members of ‘Fórum PSR’, which brings together the countries’ major spirits producers and distributors to work against alcohol abuse. The forum focuses primarily on preventive and educational projects targeting the serving of alcohol to minors, drink-driving and excessive drinking.
Additionally, we actively introduced the ‘PSR, (drink responsibly)’ platform within our media, in-store and other brand communication. Forum members have also pledged to observe a code of conduct that strictly regulates their advertising activities. Stock Plzeň Božkov is a member of the Spirits Trade Association in the Czech Republic. This Association was active during 2018 in supporting the local government in its ongoing efforts to implement a strong regulatory environment in the spirits industry.
Poland
Stock Polska belongs to the Association of Employers Polish Spirits Industry (ZP Polski Przemysł, Spirytusowy), the trade organisation which, as part of its work, promotes responsible drinking through educational programmes and public campaigns. These include, ‘Don’t drink and drive’; ‘Better start for your child’ aimed at pregnant women; ‘Here we check Adulthood’, where the campaign’s objective is to reduce the availability of alcohol to the underage, by encouraging retailers to request identification from younger customers and the most recent campaign ‘Alcohol. Always responsibly’ which aims at building knowledge that all alcoholic beverages contain the same substance, therefore they have the same impact and all of them should be consumed responsibly. As the campaign is scheduled for three years, it will come to an end in mid-2019.
A significant part of the activity is carried out across social media and through campaigns held at universities, industry meetings and events. There are also workshops for retailers during which guidelines on ‘Responsible selling and serving alcohol beverages’ are communicated and ZP PPS actively supports both local and national responsible alcohol campaigns, such as the ‘European Night without Accident’.
Italy
In Italy, we are a member of Federvini, the national trade association founded in 1917 which, as part of its role, promotes responsible drinking using educational and informative programmes.