Stock Polska has established cooperation with DeKuyper Royal Distillers – a Dutch producer of distilled spirits and liqueurs, whose portfolio includes, m.in: Triple Sec, Blue Curacao and Peach Tree. The agreement was signed for 3 years and entered into force on February 1 this year.

Premiumization, growing popularity of flavoured alcohols and cocktails are visible trends on the alcohol market. In order to constantly develop the offer and respond to the needs of consumers, Stock Polska has established a partnership with DeKuyper Royal Distillers. The manufacturer has gained the exclusive right to distribute the partner’s products in Poland. 

DeKuyper Royal Distillers is a family-owned Dutch company that has been continuously producing and selling distilled spirits and liqueurs since 1695. This company is a strong expert in the bartender world – known for its experience and passion for creating new flavors. The portfolio includes over 30 different liqueurs, including such brands as: Triple Sec, Blue Curacao, Amaretto or – being the number 1 among peach liqueurs in the world – Peach Tree.

– We perceive the partnership with DeKuyper Royal Distillers as an opportunity for growth for both companies. Our common goal will be to effectively use the product potential for the development of sales in all categories, including liqueurs, premium vodkas, gins and sparkling wines. This strategy will enable us to further develop the Stock Polska portfolio and its further premiumization, but also to use the new partner’s many years of experience in creating cocktails and interesting flavor combinations. Furthermore, education, increasing awareness of cocktail consumption and shaping new trends among Polish consumers and in gastronomy will also be very important to us – Łukasz Konieczny, Business Development and On Trade Director at Stock Polska.