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The 28th jubilee gala of the Effie Awards competition took place on October 28th.
Stock Polska’s Amundsen Expedition Vodka won a gold statuette in the "Alcoholic Drinks" category for its "Explore More” campaign.
The inspiration for Amundsen vodka’s creation was one of the most difficult expeditions ever undertaken - the conquest of the South Pole. Amundsen Expedition honours the history of that great adventure. The brand believes that everyone has an adventurer within them. The „Explore More” campaign encouraged consumers to discover the explorer in them - not necessarily by organizing dangerous expeditions, but by seeking new experiences in everyday life.
As part of the Stock Polska’s brand building initiatives, Amundsen vodka established cooperation with three ambassadors - Łukasz Nowicki - actor, journalist and traveler, Krzysztof Starnawski - diver and enthusiast of deep-sea photography and Marcin Dobas - National Geographic photographer. The culmination of the campaign was the prestigious Amundsen Photo Awards competition, during which the creators of the best photographs in three categories were selected: animals, people and landscape plus in a special category referring to the idea of the brand and its history - Winter Expedition. The success of the campaign is demonstrated by the number of applications - almost 4,000, including 14,000 photos.
A prestigious competition
The Effie Awards is one of the most prestigious competitions in the marketing industry that appreciates the best campaigns and the most effective communication activities, which are also reflected in business results. When selecting the winners, the jury takes into account many factors such as innovation, the interdisciplinary nature of the project plus effectiveness in delivering strategic goals. This year's jury awarded only 6 gold statuettes, which makes the Amundsen Vodka campaign even more exceptional.
Congratulations to the Stock Polska team on an outstanding result.
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