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SASB Framework

This is our second year of reporting against the Sustainable Accounting Standards Board’s (SASB) standards, applicable to the Alcoholic Beverages industry and we have endeavoured to provide more in-depth data, along with more commentary on the work that has been undertaken during the financial year to 30 September 2020.

Download Sustainability Accounting Standards Board (SASB) Framework Report (PDF 0.31MB)

Percentage of total advertising impressions made on individuals at or above the legal drinking

All advertising impressions are targeted to those above the legal drinking age in each country. We comply with the UK Code of Advertising Practice (CAP) and the equivalent guidance in each of our countries that no digital marketing media should be used to advertise alcohol if over 25% of its audience is younger than the legal drinking age, which is 18 years of age in all our core markets.


Number of incidents of non-compliance with industry or regulatory labelling and/or marketing



Total amount of monetary losses as a result of legal proceedings associated with marketing and/or labelling

Zero, we have not suffered any losses from any related legal proceedings.


Description of efforts to promote responsible consumption

We are conscious that our products should be enjoyed responsibly by those who choose to drink them, and we do not want irresponsible drinking to harm the health of our consumers or others who may be affected. We believe that efforts to reduce the misuse of alcohol are most effective if all parties involved (including authorities, individuals and producers) work together.

In the UK, we subscribe to Portman Group Code of Practice and the alcoholic drinks section of the UK Code of Advertising Practice.

During the year, Stock Polska continued its long-standing and highly active membership of ZP Polski Przemysł Spirytusowy (ZP PPS), the trade organisation which, as part of its work, promotes responsible drinking through educational programmes and public campaigns. Local and national responsible alcohol campaigns were collaborated on between the Company and ZP PPS throughout the year. A significant part of the responsible drinking activity in Poland is carried out across social media and through campaigns which ran across the year. Stock Polska continued its workshops for retailers, to provide guidelines on ‘Responsible selling and serving of alcoholic beverages’.

Both our Czech Republic and Slovakia businesses are founding and active members of ‘Fórum PSR’ (drink responsibly), which brings together the countries’ major spirits producers and distributors to work against alcohol abuse. This Forum addresses issues related to alcohol consumption and tries to raise awareness of the negative effects of irresponsible drinking. We continued to use the ‘PSR, (drink responsibly)’ platform within our media, in-store and other brand communication. Forum members have also pledged to observe a code of conduct that strictly regulates their advertising activities. During the year an agreement was reached with the Czech Union of Spirits Producers and Distributors on new self-regulatory measures which will be valid in both the Czech Republic and Slovakia.

Italy continued to be a member of Federvini, the national trade association founded in 1917 which, as part of its role, promotes responsible drinking using educational and informative programmes.


Case Study: Alcohol: 'Always Responsibly' campaign in Poland

Always Responsibly was launched in 2016 with the objective of increasing Poland’s awareness on the alcohol content of various beverages e.g. beer, wine, vodka, and on the responsible consumption of alcohol.

The campaign focuses on the message that 'alcohol is alcohol' (a=a=a) – every alcoholic beverage contains the same substance therefore no matter what you choose to drink, you should always drink it in a responsible way.

Awareness has been raised through a variety of activities including 178 billboards across nine Polish cities reaching approximately one million people per day; a series of workshops to train sellers on how to responsibly sell and serve alcoholic beverages; and a successful social media campaign on Facebook and Instagram designed to educate followers on alcohol content and the rules of responsible consumption, which gained nearly 10 million views.



Download Sustainability Accounting Standards Board (SASB) Framework Report (PDF 0.31MB)