Sierra, the iconic tequila brand known for its vibrant personality and authentic Mexican heritage, is proud to announce the launch of its new brand identity. This rebranding effort reflects Sierra’s commitment to transforming ordinary moments into unforgettable celebrations and captures the essence of its playful, proud, and spontaneous spirit.

Stock Spirits, Sierra’s brand owner, is unveiling the latest product innovation in its 100% agave portfolio: Sierra Antiguo Reposado.

Stock Spirits Group will close its Baltic Distillery ethanol plant in Dettmannsdorf, near Rostock, Germany by the end of 2024. This strategic decision of the Group results from Stock Spirits Group’s focus on sustainability and Baltic Distillery’s lack of price competitiveness in the spirit market.

The Stock Spirits Group has committed to reducing its scope 1 and 2 greenhouse gas (GHG) emissions  by 42% and by approximately 20%  in scope 3 in its revised Sustainability Strategy. The company has also published Sustainability Report for the year 2023.

Stock Poland launches its first own Scotch whisky brand, Clan Campbell, which adds another category to the company’s portfolio. The traditional Scotch whisky is named after one of the of Scotland’s oldest and most famous clans: The Clan Campbell, and the Polish launch of the brand was honored by the presence of Torquhil Ian Campbell himself, 13th Duke of Argyll, global brand ambassador for Clan Campbell Scotch Whisky.

A view of the entire city. Sunset. Relaxed gathering with friends. In this scenario, the only thing missing is your favorite bitter herbal liqueur, which, fortunately, was not lacking at the launch of the latest herbal liqueur brand. Pelinova has arrived in Zagreb and gathered lovers of the most sought-after drink in Croatia at the most popular rooftop.

Argyll Estates and European spirits company, Stock Spirits Group, owner of the Clan Campbell whisky brand, have lodged a Planning Application Notification with Argyll and Bute Council for the construction of a £25 million (EUR 30 million) malt whisky distillery at Inveraray Castle, seat of the Duke of Argyll, who is Chief of Clan Campbell. It will be named Inveraray Distillery and, once completed, it will create more than 20 local jobs.

Following the successful launch of the Polish vodka Żołądkowa de Luxe on the German market, STOCK SPIRITS is now announcing the introduction of another high quality product from the Group portfolio – Amundsen vodka. With the introduction of this exquisite vodka, the company is expanding its offeror the German consumers.

Polish vodka has a long history dating back to the 8th century. On April 1st, Stock Spirits in Germany takes over the distribution of Żołądkowa de Luxe, the eighth largest vodka brand in the world. Thanks to its elaborate production, Żołądkowa is also synonymous with the quality and authenticity of the Polish vodka.

Karine Martin has taken up the role of Chief Financial Officer at Stock Spirits Group with effect from 18 March 2024, replacing Michal Misterski in this position. Karine Martin will be responsible for finance, audits, M&A and Stock Spirits VCP as the company enters its next phase of growth, from a Central European white spirits business to a multi-category global European entity.