Stock Spirits Group in high spirits as market share growth continues
Stock Spirits Group is pleased to announce that its three core operating markets in Europe: Poland, the Czech Republic and Italy, have each recorded significant market share gains 2008 versus 2007.
Polmos Lublin’s market share has grown from just below 7% two years ago to 20% by the end of 2008; mostly thanks to leading brand Wódka Żołądkowa Gorzka which is the market leading flavoured vodka in Poland. This multi-award winning brand has experienced phenomenal growth in market share over the last eight years, increasing from 4% to 13.5% and the launch of a clear version - Czysta de Luxe - in 2007 has already achieved 7% market share, selling 2.1million 9 litre cases in its first year.
Since 2007 Polmos Lublin has been a part of the international Stock Spirits Group and is one of the three largest distillers in Poland
Stock Plzeň-Božkov holds the leading market share of 36%, by selling a record 28m litres of spirits in 2008.
Key brands include, Fernet Stock Citrus and Fernet Stock 8000.
Stock Italy’s market share increased from 6.4% to 6.7% in 2008, with the top selling brands being Keglevich, Stock 84 and Stock Original.
Keglevich is now a world market leader in Italy, both in the vodka category and in terms of fruit flavoured vodka drinks, with Keglevich clear up 1.5% and Keglevich fruit up 4.9% from last year.
Neil Everitt, CEO of Stock Spirits Group commented:
“We are delighted with the growth we have achieved in our European operations which further reflects our position as Central Europe’s leading branded spirits producer”.