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Lubelska is driving incremental sales by refreshing its range offering with the addition of two new flavours.
The two new additions, Lubelska Gruszkówka (pear) and Lubelska Jeżynówka (blackberry), hit the shops this month, taking the total range to nine flavours. The new additions will bring added colour and fun to a wide variety of consumer drinking occasions. Both can be enjoyed as shots, on the rocks or in cocktails.
The two new flavours were the favourites identified from a wide variety tested in recent consumer research. Seductively sweet and wine-like, Lubelska Gruszkówka (pear) has a subtle colour and a distinctive fruit intensity, whilst Lubelska Jeżynówka (blackberry) offers a sensual blackberry flavour with a wild, sweet and sour nature, making it a perfect choice for those who like to balance the sweetness with a slightly sharper note.
For many years, Lubelska has been a leading brand in the Polish flavoured market, valued by consumers and awarded repeatedly in national and international industry competitions. By consistently refreshing its range with new flavour varieties, the brand continues to innovate creatively to meet evolving consumer tastes.
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