Żołądkowa Gorzka Fresh launches in Poland
The Flavoured vodka market in Poland grew value +10.2% over the last year* and appeals strongly to young adults and female drinkers. Flavoured category growth is driven by consumer desire for innovative taste experiences. Stock Polska have launched Żołądkowa Gorzka Fresh to address this continuing trend.
Available in two new refreshing flavours: Lime with Mint and Quince with Mint, Żołądkowa Gorzka Fresh is based on a unique, traditional combination of macerated bitter oranges, caramel and spices, with the addition of natural quince and lime juices with hints of mint, making them a perfect serve for the approaching hot summer and an ideal base for refreshing drinks.
Żołądkowa Gorzka Fresh does not contain any artificial ingredients or enhancers and has a low sugar content, ensuring a pleasant, light and drinkable product that meets evolving consumer expectations.
*Source Nielsen Poland total Off Trade Retail Sales Value MAT March 2020 n.b.category definition includes flavoured vodka and vodka based flavoured liqueurs