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Żołądkowa de Luxe launches distinctive new packaging design

Recognition is a true cause for pride.

Żołądkowa de Luxe has enjoyed pride of place among Poland’s leading vodkas for many years. In addition to its recognition by both consumers and experts from Europe, Asia and the US, the brand has recently been given a new cause to be proud, with the introduction of its new packaging.

Prized for its taste, quality and purity, this vodka has been available in stores since 2007. From the moment of its launch onwards, Żołądkowa de Luxe has been successful both in Poland and abroad, and has received recognition from world-class experts. Żołądkowa de Luxe has been awarded the gold standard by the oldest and most prestigious taste and quality institutes, including Monde Selection and ITQI.

The vodka has gained its reputation for quality predominantly from its outstanding taste, formed with the perfect blend of grains and the use of a six-stage distillation and filtration process, reserved for premium and super premium vodkas. The success of Żołądkowa de Luxe is a real cause for pride, and so its manufacturer has celebrated the brand’s well-earned recognition with a packaging redesign.

Shop shelves will display a tall, slender bottle with distinctive side grips which allow for a firm grasp on the bottle, even when covered with frost. The crystal-like glass reflects the bottle’s premium contents, drawing in the consumer’s attention. This bottle will certainly allow the brand to stand out from other vodkas on shop shelves.

The redesigned label depicts the key reasons for pride: Żołądkowa de Luxe’s exclusive production process, Polish origin and the long-standing distilling tradition of the manufacturer.

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