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News

New look revealed for Limoncè range

Limoncè, the best-selling limoncello in the world, gains a refreshed brand image full of Italian heart.

For over 35 years, Limoncè has been served at the end of meals all over the world, distinguishing itself in the after-meal market and achieving leadership in the limoncello category in its Italian homeland. 

Limoncè has undergone a restyle to evolve the brand's identity without losing sight of its values and DNA. 

The result features elegant details with contemporary and harmonious colours bringing a fresh and bright look to the brand whilst adding a premium feel, and includes the new claim "Cuore italiano", which translates as "Italian heart". 

The restyling reinforces some key elements of the brand such as its Italian spirit, the love for tradition and the ability to create a joyful, sunny, positive and convivial atmosphere.

The refreshed look will be applied across the entire Limoncè range which includes traditional Limoncé, for those who love Italian lemon digestifs, Limoncé Crema for those who want to indulge, perhaps to accompany or garnish fruit or ice cream; and Amaro Limoncé for those who prefer the bitter-sweet herbal flavour typical of Amaro, but with a touch of lemon.

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