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Keglevich wins gold at MediaStar awards

Keglevich vodka’s “Skip The Ordinary” campaign has been awarded gold at the MediaStars awards alongside two Special Stars for Copy Strategy and Creative Direction.

Stock Spirits are delighted to be awarded gold at the MediaStars awards for the “Skip The Ordinary” campaign launched in 2020 and developed in collaboration with Leagas Delaney Italy.

During a challenging year, the Keglevich brand took a new creative direction with an ironic, provocative, positive and inclusive attitude. “Skip the Ordinary” invites us to look at reality from new points of view, beyond conventions and stereotypes, encouraging us to be ourselves without preconceptions. 

The new positioning launched with using a video strategy on social media and an editorial plan of 30 posts that strengthened and expanded the concept. In addition, all the promotional initiatives dedicated to HORECA and large-scale distribution have been, and will continue to be, implemented under the banner of “Skip The Ordinary”. 

Having gained 37 million impressions, 5.5 million reach and 3.5 million interactions, the campaign was awarded by judges for its disruptive and immediately recognisable approach, taking first place in the Social Media category at the MediaStar awards, as well as winning two Special Stars for Copy Strategy and Creative Direction. 

Now running an "always-on" editorial plan, “Skip The Ordinary” has also received "Post of the Week" at the Social Creative Awards, a contest that celebrates and rewards the best social creatives evaluated by an international jury of communication and marketing experts. 

The “Skip The Ordinary” campaign has contributed to the Keglevich brand’s continued share growth in Italy, reinforcing its number one position in both the clear and flavoured vodka categories.

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