Keglevich launch new campaign
Keglevich has released an innovative new campaign that builds on the brand’s ‘Skip the Ordinary’ message to encourage cocktail usage.
The new "Skip the Ordinary Moscow Mule" campaign develops Keglevich's affinity with the world of street art. The basis of the campaign is the K-Fruit Mule, Keglevich's flagship cocktail, a modern twist on the traditional Moscow Mule cocktail.
The latest campaign saw the brand collaborate with GRAM, a street art collective based in Milan, Venice and Bolzano-Bozen. In a complex project using an innovative HDV panorama technique, the shoot “Skipped the Ordinary” with over 35 hours of footage for a total of 240 frames generated by a team of ten people who walked over 200km on set.
The result is a highly impactful stop motion video in which Keglevich Dry vodka, Keglevich peach, ginger beer, the Keglevich mug, fruit and ice combine to create a K-Fruit Mule.
Street art is a form of modern art, colourful and accessible to all, just like Keglevich, which works with street artists to bring colourful cocktail experiences to a new generation of drinkers.
The video will feature on the brand's social and digital channels and can be viewed via the link below.
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