Strictly necessary cookies Required
Cookie Description Expires
ASP.NET_SessionId Identifies a users session on the server. Session
smallScreen Identifies if a user is on mobile device. 1 Year
AllowCookies Identifies users conset of non-essential (analytics) cookies. 1 Year
Optional cookies
Cookie Description Expires
_ga Installed by Google Analytics, calculates visitor, session, campaign data, and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. 2 Years
_gid Installed by Google Analytics, stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. 1 Day
_gat Installed by Google Universal Analytics to restrain the request rate and thus limit the collection of data on high-traffic sites. 1 Minute
By using this website without changing browser settings you agree to saving cookies on your device and using them for analytical and security purposes as well as in order to ensure the comfort of using the website.
By appropriately adjusting your browser settings you can delete the already saved cookies or block saving of new cookies. More information can be found in Stock Spirits Group Privacy Policy https://www.stockspirits.com/privacy_cookies.aspx
Skip to main content
×

News

Keglevich launch #SkipOrdinaryBeauty

The latest campaign from Keglevich, #SKIPORDINARYBEAUTY, encourages us to view the world beyond familiar conventions and stereotypes.

​Continuing our collaboration with Orticanoodles, a collective of Milanese street artists who support a variety of important social causes, the new Keglevich campaign - #SkipOrdinaryBeauty - promotes the universal beauty of women without stereotypes, bringing the brand's essence to life via impactful street art. 

As part of a 'participatory art' project, six murals have been designed on the walls of low-income houses in the peripheral district of Crescenzago in Milan, aiming to bring joy, colour and a message of inclusiveness to the neighbourhood. Featuring 15 local women of mixed age, ethnicity and background, the street art project encouraged inclusiveness by inviting women to actively contribute to the creation of the murals, with some of our own Stock colleagues and female customers giving their time to paint the walls.  

Virginia Barberini, Senior Brand Manager for Keglevich commented, "#SkipOrdinaryBeauty was born from the DNA of the brand, a concrete commitment to support the city of Milan and the women who, from today, have six murals of 64 square meters each in which to reflect and find their unique beauty."  

Supported by a communication plan across all the Keglevich social channels and endorsed by well-known lifestyle influencer Annie Mazzola, the six artworks will feature on the labels of the latest limited edition Keglevich Dry. The project will continue until March 2022 when the district will host a celebratory open-air exhibition in front of the completed murals. 

 

Other News