Lubelska Granat receives top award for innovation
The latest addition to the Lubelska range has gained recognition at the 2021 “Golden Innovations FMCG & Retail” competition in Warsaw.
Our colleagues in Poland are delighted to announce that Lubelska Granat (Pomegranate) took the first place award in the "Alcoholic beverages and 0%" category at the third edition "Golden Innovations FMCG & Retail" competition.
Organised by Hurt i Detal magazine, the Golden Innovations FMCG & Retail competition selects and awards the most innovative FMCG products and solutions in the retail industry. It is the largest consumer competition on the Polish market and this years' edition saw 238 products compete across five categories with winners selected via an online consumer survey. Products with the highest number of votes receive awards.
Since its launch earlier this year, Lubelska Granat has been very well received, achieving very strong incremental sales results and now this award, as voted for by consumers themselves.
Congratulations to everyone involved.